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Stable Money Reimagines Fixed Deposits with a Boy Who Keeps Growing

Stable Money has launched Badhte Jao, a national brand campaign for Fixed Deposits that seeks to give the traditional savings instrument a more contemporary cultural identity. The campaign is built around a simple proposition: while Indians invest across multiple financial products, the FD continues to play an important role in funding milestones such as weddings,...

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Sony Entertainment Television Unveils New Promos for Kaun Banega Crorepati Season 18 Ahead of the Premiere

Sony Entertainment Television has unveiled two new promos of Kaun Banega Crorepati Season 18, with host Amitabh Bachchan taking this season’s central theme, ‘Sochna Padega’, beyond the hot seat and into everyday life. Through witty, slice-of-life moments, the promos highlight how the phrase has become a way of thinking, setting the tone for a season...