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Fujifilm Instax Brings the Joy of Instant Photography to Durga Puja Celebrations in Delhi and Kolkata

Times One, A Times Group Company, facilitates a festive brand experience at Select Citywalk and South City Mall, connecting consumers with the magic of instant photography. Fujifilm Instax brought the joy of instant photography to this year’s Durga Puja celebrations, engaging festive shoppers and visitors at Select Citywalk, Delhi, and South City Mall, Kolkata. Initiated...

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How a Ten-Second Test of Articulation Is Turning Exhausted Pandal-Hoppers into Visiting Dignitaries

For any brand attempting to make its mark, Durga Puja presents a formidable challenge. It is arguably the greatest public arts festival on earth, but for the average pandal-hopper, it is also a profound test of endurance. Hours are spent shuffling through unrelenting heat and mile-long queues, all for a fleeting glimpse of the idol....

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Beyond the Pandals: Star Health Insurance Brings the Spirit of Durga Puja to Hospitals in Kolkata

As Kolkata comes alive with the lights, music and celebrations of Durga Puja, many patients and their families spend the festive days in hospitals, away from the traditions and gatherings that make the occasion special. Recognising this, Star Health Insurance, in association with ABP Digital, introduced “Star Health Subho Surokkha”, an on-ground initiative to bring...