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July 6, 2026 July 5, 2026 by In AdvertisingStory 2

Pepsi Built a Country for Football Fans And Everyone Was Welcome

Ahead of the FIFA World Cup, Pepsi decided that being a football fan isn’t just a hobby-it’s an identity. So instead of launching another celebrity-filled campaign, the brand, together with Riyadh-based independent agency BigTime Creative Shop, created Pepsi Football Nation-a fictional country where football fans from every corner of the world could belong. Leading the...

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June 8, 2026 June 8, 2026 by In Story 2Advertising

Football Legends and Rising Stars Front McDonald’s New World Cup Campaign

McDonald’s has unveiled a high-profile global marketing campaign featuring football icons David Beckham, Lamine Yamal, and Ronaldinho as the brand builds momentum ahead of the FIFA World Cup 2026. The campaign brings together multiple generations of football talent, combining the legacy of established legends with the excitement of emerging stars to celebrate the universal appeal...