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Blur India’s ‘This Is Milk’ Might Be the Most Creative Perfume Launch We’ve Seen This Year

The beauty industry witnesses countless perfume launches every year, but only a handful manage to create a buzz beyond the fragrance itself. Blur India‘s latest collection, This Is Milk, is one such launch that stands out for its imaginative concept, nostalgic appeal, and playful execution At first glance, the collection looks more like a lineup...