Rahul Tiwari has joined PwC India as Associate Director – Strategy and Transformation, bringing nearly 11 years of experience across marketing, sales, go-to-market (GTM) and business growth. Tiwari joins PwC India from Pidilite Industries, where he spent nearly nine years. His most recent position at the company was Senior Manager – Corporate Strategy, Vice Chairman’s Office. Experience Across Strategy and Business Growth During his tenure at Pidilite Industries, Tiwari worked across corporate strategy and business functions, building experience in areas including market development, growth strategy and organisational transformation. Across his overall career, Tiwari has spent the last 11 years working across marketing, sales, GTM and business growth, giving him experience across both commercial and strategic functions. In his new role at PwC India, Tiwari will focus on strategy and transformation, bringing together his experience across business growth, go-to-market strategy and corporate strategy.