Lavie launches Lavie Paris, a new designer-led line inspired by Parisian style

Lavie, under Bagzone Pvt Ltd, is introducing Lavie Paris, a designer-led line, materialised through a collaboration between French designers and stylists within the Lavie portfolio. Inspired by the Parisian spirit and lifestyle, Lavie marks a new French chapter led by Hugo Rita, Art Sparrow, Edith, Ekaterina, and many other tour de forces in the world of French fashion. The line debuted at the coveted Paris Fashion Week earlier this month.

The women of today are leading the change in the world around them. The modern woman is pushing the envelope by rewriting the rulebook for what confidence, beauty, and ambition look like in fashion today. She is constantly redefining her worldview and wants her wardrobe to express it. A simple fashion accessory like a handbag also becomes a symbol for her unique identity.

Through Lavie Paris, Lavie is crafting pieces that complement the confidence, taste, and fashion of the modern woman. The brand-new line has a unique touch and identity of each designer’s interpretation of colors, forms, silhouettes, structure and meticulous detailing. While the design inspiration is unapologetically Paris, it unmistakably carries Lavie’s iconic status.

Ayush Tainwala, CEO of Bagzone Lifestyles Pvt Ltd, said,“While Lavie carries colours, moods, and craftsmanship gathered from across continents, Paris has always been woven into our brand identity. The name Lavie is itself inspired by the French phrase, ‘La vie en rose.’ Life in pink. Life with possibility. Lavie has created endless possibilities by scaling 150 exclusive brand stores, with presence in over 50 cities, and over 10 million happy customers. And now, with Lavie Paris, we envision expanding Lavie’s lifestyle ecosystem, with not just bags, but eventually, cosmetics, jewellery, and watches.”

An ode to the city that first inspired its name, Lavie Paris is an expansion of everything Paris is – bold couture, effortless confidence, and timeless romance. The new line takes detailing inspiration from the pages of haute couture, alongside quality craftsmanship, sourcing the finest materials for modern accessories.

The designs exude Parisian elegance, carrying a quiet confidence made for a style-forward and trend-conscious audience – a range of handbags, satchels, slings, totes, and clutches in monograms, pastels, solids, and prints.

Paris-based designer Hugo Rita’s visual grammar and distinctive aesthetics further elevate Lavie Paris.

“In Paris, the ribbon is never an afterthought; it is part of the experience. That’s what inspired Lavie Paris’ logo. It is a homage to this beautiful packaging tradition, which holds value beyond its decorative value. The logo is inspired by the great Parisian maisons de luxe, from the subtle elegance of ribbons to the perfectly balanced ties,” said Hugo Rita about the logo.

Bringing a true Parisian lens to Lavie Paris’ debut at the Paris Fashion Week was Art Sparrow, a celebrated name in French fashion for his distinct couture aesthetic. His styling of the Lavie Paris handbags was daring, emotional and carried that unapologetic Parisian flair.

Art Sparrow – Styling & Creative Collaborator at Paris Fashion Week for Lavie said,“Parisian women make the ordinary look editorial – for her, everything is a story worth telling. She’s a muse whom you aspire to be. And this was the underlying thought and visual direction of the Lavie Paris showcase at the Paris Fashion Week.”

The Lavie Paris line is available to purchase on its website, mainstream e-commerce platforms like Amazon, Flipkart, Myntra, and Ajio, amongst others, as well as retail stores across the country.