Danube Group launches UAE’s first cricket-focused digital media platform

Danube Group, one of the UAE’s most diversified conglomerates, has officially entered a new business segment with the launch of Cricket UAE Media Group, the country’s first-ever cricket-focused digital media platform under the leadership of vice chairman Anis Sajan, who is widely known in the region as “Cricket UAE.”  

With this strategic expansion, Danube Group steps beyond its established portfolio in real estate, retail, building materials, and hospitality, venturing into the rapidly growing digital sports media industry. The move reflects the group’s commitment to evolving with market trends and tapping into high-impact, consumer-driven sectors. The introduction of a global cricket media platform positions Danube as a forward-looking enterprise that extends its influence from physical industries into the dynamic world of digital content and sports entertainment.  

The official launch event was attended by cricket legends like Dinesh Karthik, Eoin Morgan, JP Duminy, Fakhar Zaman, Angelo Mathews, Moeen Ali, Adil Rashid, and Khurram Khan, along with other notable figures from the sports fraternity. 

Anis Sajan, speaking at the launch event in Dubai, said “Today, Danube Group takes a major leap into a brand-new segment. Cricket UAE Media Group is not just a business expansion it is the culmination of my lifelong passion for cricket. As the UAE becomes a global hub for the sport, this platform will bring world-class cricket content, storytelling, and exclusive access to fans worldwide.” 

Headquartered in Dubai, Cricket UAE Media Group becomes the UAE’s first cricket-focused digital media house, reflecting the nation’s ambition to strengthen its presence in the global sports economy. The platform will initially launch as a cricket-focused entity, leveraging the UAE’s strong connection with the sport and Sajan’s deep global network. As part of its long-term vision, the Group will expand into coverage of other major sports in future phases, eventually evolving into a comprehensive multi-sport digital platform. 

The platform will deliver:

1. Live and real-time cricket coverage
2. Exclusive interviews with international players
3. Premium digital video productions and studio shows
4. Social-first short-form content
5. Documentary-style storytelling rooted in cricket culture
6. Insights and behind-the-scenes access across global leagues 

With the UAE already known for hosting major tournaments such as T20 World Cup, Asia Cup, ILT20, T10 matches, and numerous international fixtures, this launch adds a new dimension to the country’s sports footprint. 

“The UAE has truly become a home away from home for people of many nationalities like India, Pakistan, Sri Lanka, Afghanistan, Nepal, Bangladesh, united by their love of cricket, alongside expatriates from England, Australia, South Africa, and beyond who are also cricket lovers.” Sajan added. “Hence, launching a world-class cricket media platform here is a step toward cementing the nation’s role not just in hosting the sport, but in shaping how it is consumed by these audiences.” 

As Danube Group broadens its business horizon, the launch aligns with its long-term vision of diversification, innovation, and community engagement. The entry into digital sports media marks the beginning of a new vertical for the Group, one that merges technology, entertainment, and culture under a single umbrella.  

Sajan signed off by saying, “Cricket has always been a passion for me for the last 45 years, will continue to be my passion, and will never be treated as a business. Cricket mera pyaar hai, koi karobar nahi. Even though this is a new segment in the group, it comes straight from the heart.”

Reference Link – Danube Group launches UAE’s first cricket-focused digital media platform