Bridgers wins digital and communications mandate for IIT Mandi Catalyst

Bridgers, India’s leading integrated communications agency, has been awarded the Public Relations and Social Media Marketing mandate of the Capacity Building program, an initiative by IIT Mandi Catalyst, one of India’s leading Technology Business Incubators following a multi-agency pitch. The collaboration will see Bridgers assisting the Capacity Building program with end-to-end communication strategies for its selected startups, ensuring streamlined Public Relations, Reputation Management, and Social Media Marketing solutions to highlight their innovation and originality.

The partnership will also see Bridgers work closely with the individual teams at IIT Mandi Catalyst and four of its incubated startups — AgriVijay, UKHI, Autocracy Machinery and Bliss Natural. The overall collaboration will see Bridgers amplify innovative brand campaigns and community-first storytelling, building authentic narratives that position the stakeholders as a growth-focused entity.

Kumar Anubhav, Founder of Bridgers, shared his insights on the collaboration, saying, “We are focused to contribute to IIT Mandi Catalyst’s Capacity Building program’s vision of empowering Indian startups to create a highly competitive startup ecosystem in India. As one of the leading players in the sector, IIT Mandi Catalyst is an example of how definitive values shape the national interest and we are delighted to contribute to their efforts and contribute towards the scalability of the Make in India initiative.”

Prof. Dipankar Deb, Faculty In-Charge & Director (Incubation), IIT Mandi Catalyst, explained “At IIT Mandi Catalyst, our focus is on building founder-ready startups by strengthening both their technological depth and market-facing capabilities, including IP awareness and product market fit readiness. The Capacity Building Program is designed to bridge this gap by enabling startups to communicate their vision, innovation, and impact effectively. Our collaboration with Bridgers brings strategic communication expertise into this journey, helping startups build credibility, visibility, and stronger stakeholder engagement..”

Anil Singh, CEO of IIT Mandi Catalyst, added the nature of the collaboration by saying, “As one of India’s leading tech incubation programs, the Capacity Building program is dedicated towards empowering the upcoming generation of startups and entrepreneurs with crucial support to ensure success. We are living at the edge of greatness, and by empowering some of India’s most innovative startups, our vision is to create a thriving startup ecosystem in the country that are reimagining purpose and profit simultaneously, and our collaboration with Bridgers will help us to integrate a force multiplier in our quest.”

The partnership between Bridgers and IIT Mandi Catalyst’s Capacity Building program will ensure strategic communication from the selected incubated startups to enhance their media presence, while also establishing a robust relationship with their end-users. The nature of the collaboration remains proactive, and the operational agility will include print, digital, and social media platforms. With this partnership, Bridgers envisions a stronger brand recall, while also reinforcing its status as the go-to brand for strategic technology communications in the public and private sectors nationwide.