EDT Launches SUKI, India’s 1st Care-Dryer™ Intelligently Programmed for Indian Hair

EDT brings Intelligent Beauty to the forefront, a new space where beauty, technology and intentional living meet. SUKI, engineered specifically for the realities of Indian hair, is its first expression.

EDT is bringing a new way of thinking about beauty, where beauty, technology and wellbeing intersect. Its first expression is SUKI, a beauty-tech hair dryer built on a simple idea: the tool you use every day should care about your hair, too.
Beauty is becoming more intentional. It is less about adding more products and more steps, and more about choosing better, smarter things that work harder for you. Routines are more considered, technology is more personal, and care is moving from an afterthought to something built into the ritual itself.

Hair dryers, meanwhile, have long been built around speed, power and heat, with damage accepted as the price of drying. Premium hair-tech in India is also still dominated by products developed for other markets and hair types. Indian hair has its own realities, it tends to be coarser, denser and more porous, while also dealing with humidity, hard water, pollution and heat. SUKI reimagines drying around those realities, with technology intelligently programmed specifically for Indian hair.

At its core is the Care-Dryer™, built around EDT’s patent-pending Care-Dry™ Algorithm. It moves through a sequence of temperatures as hair dries, never exceeding 70°C, before finishing with a cool shot. Combined with intelligent airflow and plasma ions, it brings a care-first approach to drying, making heat more responsive to the way Indian hair dries, rather than treating every head of hair the same.

Drying is rarely considered hair care, yet it is one of the most frequent moments of heat exposure in a hair routine. SUKI doesn’t ask consumers to add another step or treatment. It makes a step they already take smarter, more responsive and more care-led.
And the difference is measurable. In lab testing on Indian hair against a fixed-heat hair dryer, SUKI maintained 100% hair strength after 12 wash cycles, delivered 11.8x more damage protection after 24 wash cycles, and showed 6.7x less frizz and 2.3x more natural shine from the very first wash cycle.

“Every time you pick up a hair dryer, there’s a quiet question: am I damaging my hair? When we spoke to over 100 people before building SUKI, almost everyone told us the same thing. They wanted to dry their hair without hurting it, and many had stopped using dryers altogether because they felt it was never built for them or never worked for their hair type,” says Naiyya Saggi, Co-Founder & CEO, EDT.

“Most dryers were simply never built for Indian hair. With SUKI, we intelligently programmed our algorithm for Indian hair and we’ve brought care into the drying ritual itself. Because hair care shouldn’t stop when a hair dryer starts.”
SUKI at a glance
Care

● India’s 1st Care-Dryer™ with the Care-Dry™ Algorithm: EDT’s patent-pending technology, intelligently programmed for Indian hair and combining responsive heat, airflow and plasma ions.

● Clinically tested on Indian hair: 100% hair strength maintained after 12 wash cycles; 11.8x more damage protection after 24 wash cycles; 6.7x less frizz and 2.3x more natural shine from the very first wash cycle.
Intelligence

● AirSense™: Dual sensors read airflow temperature 100 times a second, automatically calibrating heat to maintain a hair-safe window.

● 70°C heat limit: The Care-Dry™ Algorithm never exceeds 70°C.

● GripSense™: Automatically pauses the dryer when it is placed down.

● Automatic self-cleaning: Built-in functionality for easier maintenance.
Performance

● 110,000 RPM BLDC motor: High-speed airflow designed for fast, efficient drying.

● 545g: Lightweight construction designed for comfortable everyday use.

● Under 70 dB: High-performance drying with a quieter operating experience.
Design

● Space Neon: The debut colourway, bringing a fashion-forward, beauty-led sensibility to a device that has traditionally been purely functional.

● LED display with AirSense™ Living Colour Ring

● Magnetic styling: Includes a magnetic concentrator nozzle and magnetic diffuser.
Availability

SUKI launches in Space Neon at an introductory price of ₹8,499. Pre-orders are open at edtworld.com, with marketplace and retail availability to follow this winter.