Samsung MENA Names Douâa Jazouli as Head of Communications and Brand Marketing

Samsung Electronics MENA has appointed Douâa Jazouli as its new Head of Communications and Brand Marketing, where she will oversee the company’s regional communications and public relations strategy.

In her new role, Jazouli will be responsible for strengthening Samsung’s premium brand positioning and deepening consumer engagement across markets in the Middle East and North Africa.

International Communications Experience

Jazouli brings more than 12 years of international experience across the Middle East, North Africa and North America. Her career has included communications and brand leadership roles spanning the automotive, travel, technology and corporate sectors, with experience working with global brands.

Commenting on the appointment, Mohamad Al Azzawi, Regional Senior Director, Head of Brand Marketing and Consumer Insights, Samsung MENA, said, “Welcoming Douâa to lead the communications strategy across the MENA region is key to driving Samsung’s premium brand positioning. Her leadership will strengthen our regional marketing efforts and help us deliver impactful, localized communications across all markets of the region.”

Jazouli said, “I’m delighted to join Samsung MENA at a pivotal moment for the brand. Samsung continues to build on its strong legacy of innovation and market leadership, and I’m eager to contribute to bringing its global ambition into locally resonant impact.”

She added, “Together with our teams and partners across the region, I look forward to shaping an integrated communications and brand marketing approach that further strengthens our connection with audiences across MENA.”

Strengthening Regional Brand Storytelling

The appointment reflects Samsung MENA’s continued focus on strengthening its regional brand storytelling and developing deeper connections with consumers.

Jazouli’s remit will also support the company’s efforts to drive narrative-led innovation and develop locally relevant communications across its MENA markets. Her role will bring together communications and brand marketing priorities as Samsung continues to build its presence across the region.