Ray-Ban Names Ranveer Singh as Brand Ambassador for India

Ranveer Singh has joined Ray-Ban and Ray-Ban Meta as the brand’s first brand ambassador for India, marking a new chapter for the eyewear brand in the Indian market.

Singh has had a long-standing relationship with Meta, with multiple collaborations over the years. His association with Ray-Ban brings together the brand’s heritage in self-expression and culture with Meta’s technology and AI capabilities.

Through the partnership, Ray-Ban and Ray-Ban Meta will highlight voices shaping contemporary culture in India while introducing new ways for consumers to experience the brands’ iconic eyewear styles.

Blending Style with Technology

As part of the association, Singh will represent both Ray-Ban’s established eyewear range and Ray-Ban Meta, which combines the brand’s design with technology and AI-powered features.

The partnership highlights how eyewear can combine personal style with technology, with Ray-Ban Meta designed to support users throughout their everyday routines without requiring them to constantly reach for their smartphones.

Singh said, “Ray-Ban has always stood for individuality, and that is something I have connected with for as long as I can remember. Style, for me, has never been about following a fixed formula – it is about instinct, mood and having the freedom to express every version of yourself.”

“A combination of these iconic styles and cutting-edge technology with Ray-Ban Meta, makes this partnership feel so natural. Ray-Ban’s incredible legacy of people who have done things their own way along with Meta’s vision of building AI glasses for everyone – I’m excited to be a part of that story in India,” he added.

New Campaign

The partnership is being introduced through a campaign featuring Singh’s expressive style and approach to reinvention. The campaign moves between cinematic visuals and contemporary silhouettes to showcase different facets of his personality.

The campaign features both classic Ray-Ban styles and the latest Ray-Ban Meta eyewear, bringing together the brand’s heritage, fashion and technology.

Through the partnership, Ray-Ban and Singh will focus on individuality and self-expression under the campaign theme “Frame Your True Self.”

The association positions Singh as a key face for Ray-Ban and Ray-Ban Meta in India as the brands look to connect their legacy of iconic eyewear with the growing role of AI and technology in consumers’ everyday lives.