Raymond Lifestyle Names Vineet Shah as Head of Omnichannel Media

Raymond Lifestyle Limited has appointed Vineet Shah as Head – Omnichannel Media, bringing an experienced digital media strategist into a leadership role as the company strengthens its omnichannel marketing approach. Shah announced the move in a LinkedIn post, describing it as a new beginning and expressing his excitement about joining an iconic legacy brand during an era of omnichannel transformation. Moving from Madison World Shah joins Raymond Lifestyle after serving as Vice President – Planning at Madison World from December 2025 to September 2026. Prior to that, he was General Manager – West, where he led digital media planning and strategy for clients across FMCG, consumer durables and healthcare categories. Experience Across Leading Consumer Brands During his tenure at Madison World, Shah worked on integrated campaigns, digital planning and media strategy for brands including Marico, Godrej Consumer Products, Godrej Appliances, Cipla Health and Asian Paints. He also previously served as…

Shah announced the move in a LinkedIn post, describing it as a new beginning and expressing his excitement about joining an iconic legacy brand during an era of omnichannel transformation.

Moving from Madison World

Shah joins Raymond Lifestyle after serving as Vice President – Planning at Madison World from December 2025 to September 2026.

Prior to that, he was General Manager – West, where he led digital media planning and strategy for clients across FMCG, consumer durables and healthcare categories.

Experience Across Leading Consumer Brands

During his tenure at Madison World, Shah worked on integrated campaigns, digital planning and media strategy for brands including Marico, Godrej Consumer Products, Godrej Appliances, Cipla Health and Asian Paints.

He also previously served as Associate Media Director at PivotRoots, where he managed digital media initiatives supporting Prime Video’s film and series launches.

Earlier in his career, Shah worked at Madison World as Business Director, overseeing digital media planning for Marico’s brand portfolio.

Digital Media and Strategy Experience

Beyond Madison World and PivotRoots, Shah’s career includes roles at Mindshare, Draft FCB Ulka, Resultrix and Netcore Solutions, building experience across digital media, planning, strategy and client leadership.

His work has spanned integrated media planning, digital marketing strategy and consumer-focused campaigns across multiple industries.

Leading Raymond Lifestyle’s Omnichannel Media Strategy

In his new role, Shah will lead Raymond Lifestyle’s omnichannel media function, drawing on his experience across digital planning, integrated media strategies and consumer engagement.

His appointment reflects the company’s continued focus on connecting its legacy brand with evolving omnichannel consumer experiences as it strengthens its marketing capabilities across platforms.