FleishmanHillard Elevates Bibi Hilton to Lead Brand Impact and EMEA Brand Business

FleishmanHillard has appointed communications industry leader Bibi Hilton as UK Chair of Brand Impact and EMEA Managing Director of Brand, strengthening the agency's senior advisory and brand leadership team. Hilton, who began her new roles on September 1, will provide senior strategic counsel to clients, support the growth of FleishmanHillard's brand business across the UK and EMEA, and serve on the agency's global Brand Impact leadership team. Hilton Joins From Golin Ketchum Hilton joins FleishmanHillard from Omnicom sister agency Golin Ketchum, where she most recently served as Chief Client Officer, overseeing six international markets and an affiliate network. Before that, she was Managing Director of Golin London, where she held a senior leadership position within the agency's UK operations. Her move brings extensive agency leadership and client advisory experience to FleishmanHillard's brand practice. Broad Communications Industry Experience Hilton's career has included senior roles across the communications industry. She previously served…

FleishmanHillard has appointed communications industry leader Bibi Hilton as UK Chair of Brand Impact and EMEA Managing Director of Brand, strengthening the agency’s senior advisory and brand leadership team.

Hilton, who began her new roles on September 1, will provide senior strategic counsel to clients, support the growth of FleishmanHillard’s brand business across the UK and EMEA, and serve on the agency’s global Brand Impact leadership team.

Hilton Joins From Golin Ketchum

Hilton joins FleishmanHillard from Omnicom sister agency Golin Ketchum, where she most recently served as Chief Client Officer, overseeing six international markets and an affiliate network.

Before that, she was Managing Director of Golin London, where she held a senior leadership position within the agency’s UK operations.

Her move brings extensive agency leadership and client advisory experience to FleishmanHillard’s brand practice.

Broad Communications Industry Experience

Hilton’s career has included senior roles across the communications industry. She previously served as CEO of diversity and inclusion social enterprise Creative Access and held senior positions at MullenLowe and Interpublic Group.

She has also served as President of Women in PR and is a recipient of the PRCA’s Trailblazer Award, recognising her contribution to the communications industry.

Focus on Brand Impact and Growth

In her new dual roles, Hilton will work across FleishmanHillard’s UK and EMEA operations, advising clients at a senior level while helping shape the agency’s brand offering.

Her remit also includes supporting the future growth of the brand business across the region and contributing to the agency’s global Brand Impact leadership team.

Hilton on the New Role

Commenting on her appointment, Hilton said FleishmanHillard’s ambitions, talent and reputation were key factors behind her decision to join.

“FleishmanHillard has a clear ambition for the future, exceptional talent across its network and a strong reputation for helping clients navigate increasingly complex challenges. The opportunity to shape our brand impact offer, while working alongside colleagues and clients who are pushing the industry forward, was incredibly compelling,” Hilton said.

FleishmanHillard Strengthens Senior Advisory Team

FleishmanHillard UK CEO Marshall Manson highlighted Hilton’s experience advising senior executives and driving agency transformation.

“As we continue to invest in our leadership team, strengthen our advisory capabilities and build for the future, Bibi’s experience, ambition and perspective will be invaluable,” Manson said.

Hilton’s appointment adds senior leadership depth to FleishmanHillard’s brand operations as the agency continues to develop its advisory capabilities across the UK and EMEA.