Publive Appoints Vishal Saini to Lead Sales SaaS Business

Publive has appointed Vishal Saini as Business Head – Sales, strengthening its commercial leadership as the company expands its enterprise business across India and key international markets, with AXP Edge emerging as a key growth priority.

Saini to Drive Enterprise Sales Growth

In his new role, Saini will lead Publive’s sales strategy and execution, with a focus on accelerating enterprise growth, strengthening strategic customer relationships and expanding the company’s presence across priority sectors and markets.

He brings 18 years of experience across sales, business development, digital media and advertising technology, with a track record spanning market expansion, revenue growth and the development of high-performing commercial teams.

Extensive Experience Across Digital and AdTech

Before joining Publive, Saini served as Head of Ad Partnerships – India Sales at Tyroo, where he led sales and delivery across its native, DSP and commerce media businesses while supporting the company’s expansion in the Indian market.

His earlier experience includes leadership roles at MGID, Network18 and Times Internet, giving him exposure to brands, agencies, publishers and technology platforms.

Commenting on the appointment, Manavdeep Singh, Founder and CEO, Publive, said, “At Publive we are entering a very exciting phase with new product launches in the AI visibility space for enterprise brands. At this juncture I am very excited to have Vishal by our side. His experience and market understanding will play a critical role in marketing the product and scaling revenues.”

Focus on AI-Driven Enterprise Experiences

Speaking about his appointment, Saini said, “Enterprise digital experiences are going through a significant shift, particularly with AI becoming an important part of how customers discover and evaluate brands. Publive is building for this change at the infrastructure level. I’m excited to work with the team, build on the momentum already created and take our solutions to a larger set of enterprises in India and globally.”

Saini’s appointment comes as Publive continues to scale its enterprise technology portfolio across Publive DXP and AXP Edge. AXP Edge is becoming an increasingly important part of the company’s go-to-market strategy as enterprises look to improve how their digital experiences are accessed and understood by AI systems.

Driving Publive’s SaaS Expansion

As Business Head – Sales, Saini will work closely with Publive’s leadership team across go-to-market strategy, enterprise acquisition, strategic partnerships and market expansion.

His mandate will focus on driving growth across Publive’s SaaS portfolio while supporting the company’s expansion in India and international markets.