BrandMusiq Appoints Vitasta Kaul to Drive Growth Strategy

BrandMusiq has appointed Vitasta Kaul as Chief Growth Advisor, bringing nearly two decades of experience in brand strategy, marketing, product growth and business transformation to the company’s leadership team.

In her new strategic advisory role, Kaul will work closely with BrandMusiq’s founders to shape the company’s long-term growth strategy, go-to-market approach and fundraising readiness. She will also support the expansion of BrandMusiq’s consulting business and its evolution towards technology-led solutions.

Focus on Growth and Business Transformation

Kaul brings experience in building and scaling brands across startups and high-growth businesses spanning education technology, consumer, mobility, music-tech and the creator economy.

Throughout her career, she has held leadership positions across early-stage ventures and growth-stage companies, where she has worked on market expansion, brand transformation, commercial strategy and organisational scaling.

She also brings experience in building and scaling platforms from the ground up, adding a strong business-building dimension to her new advisory mandate.

Former CMO at Hoopr

Before joining BrandMusiq, Kaul served as Chief Marketing Officer at Hoopr, where she played a key role in establishing the company as one of India’s leading music licensing platforms.

Her work at Hoopr included strategic partnerships, product marketing, brand building and ecosystem development.

Kaul has also worked with founders and leadership teams as a fractional growth and marketing leader, helping businesses develop scalable growth engines, strengthen market positioning and prepare for their next phase of expansion.

BrandMusiq Expands Beyond Sonic Branding

BrandMusiq has spent more than 15 years helping leading brands create distinctive sonic identities.

As the company expands beyond bespoke sonic branding into technology-led solutions, Kaul’s appointment is aimed at supporting the development of a more scalable business with global ambitions.

Her mandate will span strategic growth initiatives, business planning, organisational design, go-to-market strategy and fundraising preparedness, alongside supporting BrandMusiq’s expansion across domestic and international markets.

Rajeev Raja on the Appointment

Commenting on the appointment, Rajeev Raja, Founder of BrandMusiq, said:

“BrandMusiq has always been at the forefront of sonic branding, and as we enter our next phase of growth, we want someone who combines strategic thinking with hands-on execution. Vitasta brings a rare combination of startup experience, growth expertise and business-building capability. Her understanding of scaling businesses, building brands and navigating growth journeys makes her an ideal partner as we expand our footprint in India and international markets.”

Vitasta Kaul on Her New Role

Speaking about her appointment, Vitasta Kaul said:

“I’ve always believed that the strongest brands are built by creating distinctive and memorable experiences, and sound is one of the most underutilized assets in that journey. BrandMusiq has been instrumental in shaping the sonic branding category in India, and it has the opportunity to redefine how brands create, manage and scale their sonic identities globally. I’m excited to work with the founders and the team to help build the next chapter of this journey.”

Driving BrandMusiq’s Next Phase

With Kaul joining as Chief Growth Advisor, BrandMusiq aims to combine its established expertise in sonic branding with a broader focus on technology, scalable growth and international expansion.

Her experience across marketing, growth, brand building and business transformation is expected to support the company as it develops new offerings and strengthens its presence across India and global markets.