Sony LIV Appoints Kapilesh Prakash as Head – Ad Sales (LCS), Digital

Kapilesh Prakash has been appointed Head – Ad Sales (LCS), Digital at Sony LIV, marking a new chapter in his two-decade-long career across advertising, OTT and digital media.Prakash joins Sony LIV from JioHotstar, where he served as Senior Vice President – Entertainment Ad Sales. According to his LinkedIn profile, he joined Sony LIV in July 2026. Extensive Experience Across Media and OTT Prakash is a seasoned revenue transformation leader with more than 20 years of experience in building and scaling advertising businesses across OTT, digital media and television ecosystems.His expertise spans the intersection of content, monetisation and technology, with experience across areas such as programmatic advertising, branded content, strategic partnerships and yield optimisation. Previous Leadership Roles Before joining Sony LIV, Prakash was associated with JioHotstar, where he led entertainment advertising sales as Senior Vice President.Over the course of his career, he has also held roles with several prominent media and…

Extensive Experience Across Media and OTT

Prakash is a seasoned revenue transformation leader with more than 20 years of experience in building and scaling advertising businesses across OTT, digital media and television ecosystems.

His expertise spans the intersection of content, monetisation and technology, with experience across areas such as programmatic advertising, branded content, strategic partnerships and yield optimisation.

Previous Leadership Roles

Before joining Sony LIV, Prakash was associated with JioHotstar, where he led entertainment advertising sales as Senior Vice President.

Over the course of his career, he has also held roles with several prominent media and entertainment organisations, including Viacom18 Media, Sony Pictures Networks India, IMG Reliance, Zee Entertainment Enterprises (ZEEL) and ESPN Star Sports.

His experience across leading broadcasters, digital platforms and sports organisations has given him a broad understanding of media monetisation and evolving advertising models.

New Mandate at Sony LIV

In his new role as Head – Ad Sales (LCS), Digital, Prakash will bring his experience in digital advertising and revenue transformation to Sony LIV’s commercial operations.

His background across OTT, television and digital media positions him to contribute to the platform’s advertising strategy, with a focus on monetisation, advertiser partnerships and evolving digital revenue opportunities.

Prakash’s appointment comes as streaming platforms continue to expand their advertising businesses and advertisers increasingly seek integrated solutions across content, technology and digital audiences.