WPP Media Elevates Bhushan Bagkar to Vice President – Strategy

WPP Media has appointed Bhushan Bagkar as Vice President – Strategy, strengthening its strategic leadership team as the company continues to develop insight-led and data-driven solutions for brands.

Bagkar joins WPP Media following a stint at Madison World, where he served as General Manager. In his new role, he will focus on developing strategic marketing solutions, driving brand growth and helping clients navigate the evolving media and consumer landscape.

Bagkar Announces New Role

Sharing the development on LinkedIn, Bagkar expressed his excitement about joining WPP Media and collaborating with the company’s team to address complex business and marketing challenges.

“It’s been a month since I’ve joined WPP Media as Vice President – Strategy! Thrilled to team up with an incredible group of people to tackle complex challenges, shape high-impact brand strategies, and drive meaningful growth,” he wrote.

His appointment brings extensive experience in media strategy, brand planning and integrated communications to WPP Media’s strategy function.

Experience Across Media and Brand Strategy

Bagkar has built his career across media strategy and strategic brand planning, working with organisations including Madison World, Wavemaker and Prachar Communications.

Over the course of his career, he has led strategic planning, media and integrated communications initiatives across a range of brands and businesses.

His experience spans developing media strategies, understanding consumer behaviour and translating business objectives into integrated marketing approaches designed to deliver measurable impact.

Focus on Insight-Led Brand Growth

At WPP Media, Bagkar will focus on creating strategic marketing solutions that help brands respond to changing consumer behaviour and an increasingly complex media environment.

His mandate will involve combining data, consumer insights and strategic planning to develop high-impact brand strategies and identify opportunities for sustainable growth.

The role will also see him work closely with teams and clients to address complex marketing challenges and strengthen the connection between media strategy and broader business objectives.

New Chapter at WPP Media

Bagkar’s move to WPP Media marks the latest chapter in his career across media, strategy and communications.

As Vice President – Strategy, he will bring his experience from Madison World, Wavemaker and Prachar Communications to help shape strategic solutions for WPP Media’s clients while supporting their brand and business growth objectives.