Webedia Arabia Group Names Elie Zeinieh as CEO of LeadGen MENA

Webedia Arabia Group has appointed Elie Zeinieh as Chief Executive Officer of LeadGen MENA, reinforcing the Group’s focus on accelerating innovation, strengthening operational capabilities and expanding its media portfolio across the region.

Zeinieh steps into the CEO position after serving as Managing Director of LeadGen MENA, where he played a key role in establishing the company and driving its growth since its launch in 2021.

From Managing Director to CEO

During his tenure as Managing Director, Zeinieh helped build LeadGen MENA’s operational framework, expand its business and strengthen relationships with clients.

He has also played an important role in positioning the company as a performance-focused agency within the region’s increasingly data-driven media landscape.

His elevation to CEO marks the next stage of LeadGen MENA’s development as the agency looks to scale its capabilities and strengthen its offering across data, analytics, performance marketing and artificial intelligence.

Webedia Arabia Backs LeadGen’s Next Phase of Growth

Commenting on the appointment, George Maktabi, Group CEO of Webedia Arabia Group, highlighted Zeinieh’s contribution to LeadGen’s development since its establishment.

“Elie’s appointment reflects both the remarkable progress LeadGen has achieved since its creation in 2021, and our confidence in its future direction,” Maktabi said.

He added that Zeinieh has demonstrated the leadership, operational discipline and strategic mindset required to scale the business sustainably.

According to Maktabi, LeadGen’s continued focus on product development, data integration and AI-driven strategy will be central to strengthening its long-term position in the regional market.

Focus on Building a Scalable Media Product

In his new role, Zeinieh plans to focus on further developing and productising LeadGen MENA’s offering.

“The next phase for LeadGen is centered on elevating and productising our offering. We are building a clearly defined, differentiated, and scalable media product that brings together data, advanced analytics, performance marketing, and AI-driven intelligence into a unified growth engine for our clients,” Zeinieh said.

The strategy reflects the agency’s ambition to combine its media capabilities with technology and data to provide clients with more integrated and measurable growth solutions.

AI Takes Centre Stage in Saudi Strategy

Zeinieh also highlighted the growing importance of artificial intelligence within Saudi Arabia’s rapidly evolving media and marketing landscape.

“In the fast-evolving Saudi market, AI is not a differentiator, it is a necessity,” he said.

LeadGen MENA plans to embed AI across its strategy and measurement frameworks, with the aim of improving decision-making, increasing precision and generating measurable competitive advantages for brands.

LeadGen MENA Expands Regional Presence

Founded in 2021, LeadGen MENA has grown into a prominent independent media agency in Saudi Arabia.

Over the past four years, the company has expanded its workforce and strengthened its revenue base while building its presence within the regional advertising and media industry.

In 2025, LeadGen MENA was recognised as Media Agency of the Year at the Athar Saudi Festival of Creativity, marking a significant milestone in the agency’s growth journey.

The Bottom Line

Elie Zeinieh’s appointment as CEO of LeadGen MENA marks a new phase for the agency as it focuses on scaling its operations and developing a more integrated, technology-led media offering. With an increased emphasis on data, advanced analytics, performance marketing and AI, LeadGen MENA is looking to strengthen its position across Saudi Arabia and the wider regional media landscape.