H&M brings immersive cultural experience to Lollapalooza India 2026

H&M returned to Lollapalooza India 2026 on 24 and 25 January in Mumbai with a bold festival presence. In true H&M spirit, the immersive brand experience brought together fashion, beauty, music, and self-expression.

At the heart of H&M’s festival presence was the H&M Beautyverse, an immersive, high-energy space dedicated to all things H&M Beauty. Featuring a glam-up station, interactive product displays, and gamified sample giveaways the space invited festivalgoers to explore beauty through hands-on experiences. The H&M Dome, with an eye-catching disco-ball immersion zone, transformed into a welcoming oasis for H&M Members. The elevated the experience with immersion zones, offering photo moments, customised fanny pack giveaways, and a mezzanine floor with stage views, making it a must-visit hub throughout the weekend. 

The H&M Backstage came alive with performances by artists including Kehlani, Baalti, Dhaanji, Pho Music and Tolou emerging as a cultural hub that blended global sounds and local talent and resonated strongly with festival audiences. The H&M main stage lit up the festival with high-energy performances featuring global artists, including Fuji Kaze, Yungblud, Hot Milk, Kehlani, and more.

Commenting on the brand’s presence at the festival, Helena Kuylenstierna, Director, H&M India, said, “At Lollapalooza India, we wanted to create a space that truly reflected the spirit of H&M – where fashion, beauty, music, and culture come together. It was fantastic to see attendees styling pieces from the H&M Festival Fashion collection and experience first-hand the love they have for the brand. The energy and the bold individuality we witnessed over these two days perfectly captured what liberating fashion for the many means to us.”

Across two days, H&M created spaces where fashion aspirers could experiment, connect with their community and celebrate culture, music and style in their own way.