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Softline Unveils Its Freshest Chapter Yet with a Contemporary Brand Refresh Across Lingerie, Athleisure and Outerwear

A renewed visual identity inspired by today’s evolving consumer signals the brand’s next phase of growth. Softline, from the house of Rupa & Company Limited, introduces a refreshed brand identity that marks the beginning of an exciting new chapter for one of India’s most trusted women’s apparel brands.The transformation is led by refreshed collections across...