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October 10, 2026 October 10, 2026 by In AdvertisingStory 1

81% of Indian Marketers Prioritise Reach, But Only 17% Prioritise Attention Quality, finds Beyond Reach Report

Reach continues to dominate media planning in India, but marketers are increasingly questioning whether all reach delivers equal value. According to Beyond Reach, a new industry report launched by Publicis Media India and MMA India, 81% of Indian marketers rank reach or incremental reach among their top three media-allocation metrics, compared with only 17% who...

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July 17, 2026 July 16, 2026 by In AppointmentMarketingStory 2

Moneka Khurana Takes Charge of MMA India’s Next Growth Chapter

The Marketing + Media Alliance (MMA) has announced the promotion of Moneka Khurana as Managing Director, MMA India, reinforcing the organization’s commitment to expanding its presence in one of its most important global growth markets. The appointment reflects India’s growing significance within MMA’s international strategy, with Khurana taking on an expanded leadership role to drive...