Moneka Khurana Takes Charge of MMA India’s Next Growth Chapter

The Marketing + Media Alliance (MMA) has announced the promotion of Moneka Khurana as Managing Director, MMA India, reinforcing the organization's commitment to expanding its presence in one of its most important global growth markets. The appointment reflects India's growing significance within MMA's international strategy, with Khurana taking on an expanded leadership role to drive the organization's market agenda and strengthen its influence across the country's marketing, media and technology ecosystem. Leading MMA India's Next Phase of Growth In her new role, Khurana will oversee the continued expansion of MMA India's initiatives while strengthening engagement with marketers, brands and industry stakeholders. She has played a pivotal role in establishing MMA India's position by developing strategic member relationships, expanding industry partnerships and creating platforms that bring together leaders from the marketing, media and technology sectors. Her elevation marks the next phase of MMA India's growth as the organization continues to build…

The Marketing + Media Alliance (MMA) has announced the promotion of Moneka Khurana as Managing Director, MMA India, reinforcing the organization’s commitment to expanding its presence in one of its most important global growth markets.

The appointment reflects India’s growing significance within MMA’s international strategy, with Khurana taking on an expanded leadership role to drive the organization’s market agenda and strengthen its influence across the country’s marketing, media and technology ecosystem.

Leading MMA India’s Next Phase of Growth

In her new role, Khurana will oversee the continued expansion of MMA India’s initiatives while strengthening engagement with marketers, brands and industry stakeholders.

She has played a pivotal role in establishing MMA India’s position by developing strategic member relationships, expanding industry partnerships and creating platforms that bring together leaders from the marketing, media and technology sectors.

Her elevation marks the next phase of MMA India’s growth as the organization continues to build a collaborative ecosystem for marketers.

Expanding Global Programs in India

As Managing Director, Khurana will be responsible for scaling several of MMA’s flagship initiatives across the Indian market, including:

Global research programmes
Marketer capability-building initiatives
MMA Think Tanks
Industry conferences and events
Leadership development programmes

She will also deepen engagement with Chief Marketing Officers (CMOs) and senior marketing leaders, ensuring Indian marketers contribute more actively to MMA’s global agenda while benefiting from the organization’s international insights, knowledge and best practices.

Industry Recognition

Commenting on the appointment, Amit Jain, Chair of MMA India and Sanofi CHC India & Collective News Room Advisor Private Equity, said Khurana has successfully built a trusted platform that consistently delivers value to the marketing community.

He noted that her marketing expertise, strategic thinking and collaborative leadership have established MMA India as a credible industry platform and expressed confidence in her ability to further strengthen the organization’s mission of helping marketers create greater business value.

India’s Growing Strategic Importance

India continues to be one of MMA’s fastest-growing and most strategically important markets as brands increasingly adopt technologies such as artificial intelligence, data-driven marketing, commerce solutions and advanced media capabilities.

The rapid evolution of the country’s marketing ecosystem presents significant opportunities for innovation, collaboration and capability building.

Global Perspective

Rohit Dadwal, CEO of MMA APAC and Global Head of SMARTIES Worldwide, described India as one of the organization’s most important growth markets due to both its scale and its influence on the future of global marketing.

He said Khurana has been instrumental in strengthening MMA’s position in the country and that her expanded mandate will help grow the organization’s global programmes while increasing India’s contribution to MMA’s worldwide industry agenda.

Driving Industry Collaboration

Under Khurana’s leadership, MMA India is expected to continue fostering collaboration between brands, agencies, technology companies and marketers through research, thought leadership and industry engagement.

The organization aims to equip marketing professionals with the knowledge, tools and networks needed to navigate an increasingly digital and data-driven business environment.

The Bigger Industry Shift

Khurana’s promotion reflects several trends shaping India’s marketing industry:

Increased investment in marketer capability building
Growing adoption of AI and data-driven marketing
Stronger collaboration between brands and technology platforms
Rising importance of industry research and thought leadership
Greater participation of Indian marketers in global marketing conversations

As India’s marketing ecosystem continues to evolve, industry bodies are playing an increasingly important role in promoting innovation, knowledge sharing and professional development.

The Bottom Line

Moneka Khurana’s appointment as Managing Director, MMA India marks an important milestone in the organization’s growth journey.

With her proven leadership and deep understanding of the marketing ecosystem, she is well positioned to strengthen MMA India’s industry impact, expand its global programmes and reinforce India’s position as a key contributor to the future of marketing worldwide.