IKEA India has named Jessamine Avila as its new Chief Marketing Officer (CMO), marking a significant leadership addition to the home furnishings retailer’s India business. The development was announced by Avila through a LinkedIn update. Avila brings with her extensive experience in brand building, integrated marketing, and customer engagement across international markets. Prior to taking...
IKEA India has partnered with SOCIAL to introduce an immersive café-bar experience in Mumbai, blending food, design, entertainment, and experiential retail into a unique lifestyle destination. The collaboration reflects the growing shift toward experience-driven marketing, where brands aim to create deeper emotional engagement through interactive physical spaces rather than traditional advertising alone. The partnership highlights...
