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Why Fintech CAC Models Are Breaking – and What Growth Teams Are Doing About It

Abbhinav R Jain, Co-founder & Chief Financial Officer, AdCounty Media For decades, fintech advancement mostly followed a known strategy: attracting customers through marketing, improving how people are convinced to buy fintech’s products or services, and increasing expenses as long as CAC remains lower than LTV. This was a model that was meant to help fintech...