Prime Video Spotlights Marathi Entertainment for Customers Across India; Launches JALLOSH, a New Add-on Subscription

Prime Video, India’s most-loved entertainment destination, today announced the launch of JALLOSH as an add-on subscription. A dedicated offering from Everest Entertainment—one of India’s largest producers, aggregators and curators of premium Marathi content—JALLOSH brings customers in India an extensive selection of Marathi films, iconic nataks, original productions, devotional programming, and more, celebrating the richness of authentic storytelling from Maharashtra. Prime members can now subscribe to JALLOSH on Prime Video at a special inaugural price of ₹199/year*.

With JALLOSH, customers will enjoy access to a rapidly growing library of over 260 Marathi movies, 50 iconic nataks, devotional programming, and new releases, which will be added to the service through the year. Viewers can now enjoy some of Marathi cinema’s most celebrated titles, including Mee Shivajiraje Bhosale Boltoy, Tukaram, Pawankhind, Chandramukhi, Subhedar, Maharashtra Shaheer, the Mumbai Pune Mumbai franchise, Moraya, Naach Ga Ghuma, and many more, on Prime Video.

“Prime Video’s add-on subscriptions have emerged as a compelling way for streaming services and studios to connect with audiences across India. Today, with over 30 add-on subscriptions spanning multiple languages, categories, and genres, we offer Prime members one of the widest content selections available in a single destination,” said Gaurav Bhasin, Head – AVOD Business and Marketplace, Prime Video India. “We are delighted to welcome JALLOSH to our growing lineup. Their rich library of Marathi entertainment—from movies and originals to nataks, devotional programming, and more—will give Prime members even greater choice, while bringing distinctive storytelling to a wider audience.”

Sanjay Chhabria, Founder, Everest Entertainment and JALLOSH, said, “Launching as an add-on subscription on Prime Video gives JALLOSH an opportunity to bring the breadth of Marathi entertainment to audiences across India. Marathi storytelling carries a creative legacy — decades of cinema, nataks, and culture that have shaped how Maharashtra tells its own stories. At Everest, our work has been about carrying that legacy forward with the same care and craft on which it was built. JALLOSH brings this body of work to a single destination on Prime Video, created for audiences who value rich stories rooted in culture. This is just the beginning for us: JALLOSH was built with a larger ambition, to become the definitive home for Marathi entertainment, and this collaboration is an important first step in that direction.”

Benefits of add-on subscriptions on Prime Video include:

• Hassle-free login & billing: Customers do not have to juggle multiple usernames, passwords, and billing due dates. With add-on subscriptions, all premium content subscriptions are managed within a single destination—Prime Video.
• More time watching, less time deciding: Customers don’t have to spend time toggling between their favorite services to discover what’s new and popular. With add-on subscriptions, they can browse in one place, search across all their premium subscriptions, and get personalized recommendations. All of this without ever having to leave the Prime Video app or website.
• Enjoy your favorite features, no matter which service: Customers can access a single consolidated watchlist and download library for offline viewing. Subscribers can also manage data consumption and much more across all their add-on subscriptions.
• More Choice, One Destination: With add-on subscriptions, customers can access thousands of additional titles across 30+ OTT services, including JALLOSH.

*JALLOSH is available at an introductory pricing of ₹199 for the first year and will renew at ₹399/year thereafter.