MarkApp Elevates Camila Álvarez to Head of Marketing and PR

MarkApp has promoted Camila Álvarez to Head of Marketing and PR, where she will lead the company’s brand strategy, communications and media relations across its global markets.

Álvarez brings close to a decade of experience spanning product operations, digital campaign management, international account management and compliance, with experience across technology, adtech and consumer sectors in Latin America, Europe and the Middle East.

Leading Global Marketing and Communications

In her new role, Álvarez will oversee MarkApp’s global marketing strategy, brand positioning and corporate communications, while also leading media relations and thought leadership as the company expands across the Middle East, Europe and the UK.

She will also oversee brand architecture across MarkApp’s three proprietary platforms Pantheon, Harion and MarkDash alongside the company’s editorial programme, industry presence and trade events.

Recognised for translating complex technology into clear commercial propositions, Álvarez will play a key role in strengthening MarkApp’s brand and communications as the company continues to expand its international presence.

Experience Across Technology and Adtech

Álvarez joined MarkApp in 2025 as Operations and Product Manager, working across the company’s platform stack before taking on its brand and communications remit.

Her expertise covers product operations, customer experience, compliance and international market launches.

Before joining MarkApp, she served as a CX Analyst at Tools for Humanity, supporting market launches across Latin America and Southeast Asia.

Earlier, Álvarez managed digital campaign operations for the Brazilian market at Ionvo Group and spent two years at Binance in compliance and audit roles.

She began her career with pharmaceutical group Roemmers, where she spent almost five years as Account Manager and Export Analyst, managing key accounts across Latin America.

Álvarez is fluent in English, Spanish and Portuguese, and also speaks conversational Greek.

MarkApp Expands Global Presence

MarkApp operates a proprietary ad exchange across CTV, app and web inventory, serving markets across Central and Eastern Europe, MENA and the UK.

Its technology ecosystem includes Pantheon, a contextual SSP; Harion, a performance DSP; and MarkDash, its reporting and operations platform.

Álvarez’s elevation comes as MarkApp continues to expand its presence across international markets, with her new mandate focused on strengthening the company’s brand positioning, industry visibility and communications strategy.