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Prasidha Menon Takes Charge of Product Communications at Apple India

Apple India has appointed Prasidha Menon as Head of Product Communications, strengthening its communications leadership in the Indian market. Based in Mumbai, Menon took on the role in July 2026. Menon joins Apple with more than 18 years of experience across communications, brand marketing and product communications. Extensive Communications Experience Before joining Apple, Menon was...

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Vertex Group Strengthens Global Marketing Leadership with Tanya Singh

Vertex Group has appointed Tanya Singh as Global Vice President – Marketing & Communications, strengthening its global leadership team and reinforcing its focus on brand growth, strategic communications and market positioning. Leading Global Marketing and Communications In her new role, Singh will lead the company’s global marketing and communications initiatives, with a focus on strengthening...

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The PRactice and ON PURPOSE Form The PRactice Group to Drive Next Phase of Growth

The PRactice and ON PURPOSE have announced the formation of The PRactice Group, a future-forward integrated communications group that brings the two agencies together under a common structure. The development is not a merger. Both firms will continue to operate as independent brands, retaining their distinct strengths, teams and client relationships. The new structure will...

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Kotak Mahindra Bank Appoints Leenata Kasawlekar as Deputy VP – Corporate Communications

Leenata Kasawlekar has joined Kotak Mahindra Bank as Deputy Vice President – Corporate Communications, as part of the Group Corporate Communications team. Kasawlekar announced the move on LinkedIn, describing the appointment as a new industry and a fresh opportunity to learn, grow and contribute through strategic communications. Over a Decade of Communications Experience Kasawlekar brings...

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Manish Aggarwal Exits SPNI; Anurati Tandon to Lead Digital B2B Business

Manish Aggarwal has stepped down as Head – Digital B2B Business at Sony Pictures Networks India (SPNI), bringing an end to his nearly seven-year stint with the company. Anurati Tandon, who previously served as Chief of Staff – CEO’s Office, will take over the digital B2B mandate. Anurati Tandon Takes Over Digital B2B Tandon has...

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Sarah M. George Joins Muthoot FinCorp Board as Independent Director

Muthoot FinCorp Limited (MFL) has appointed Sarah M. George as an Independent Director on its Board, strengthening the company’s leadership expertise across audit, assurance, governance, strategy and organisational leadership. The appointment comes as Muthoot FinCorp continues to strengthen its institutional capabilities and governance framework. Over 35 Years of Professional Experience George brings more than 35...

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Why Fintech CAC Models Are Breaking – and What Growth Teams Are Doing About It

Abbhinav R Jain, Co-founder & Chief Financial Officer, AdCounty Media For decades, fintech advancement mostly followed a known strategy: attracting customers through marketing, improving how people are convinced to buy fintech’s products or services, and increasing expenses as long as CAC remains lower than LTV. This was a model that was meant to help fintech...

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L’Oréal India Elevates Rupal Singh Chauhan to Head of Marketing for Biolage

L’Oréal India has elevated Rupal Singh Chauhan to the position of Head of Marketing – Biolage, marking a new phase in her more than six-year journey with the beauty and personal care company. Chauhan announced the move on LinkedIn, describing the appointment as a fresh challenge following her stint leading marketing initiatives for Kérastase Paris....