Aditya Birla Sun Life AMC Appoints Parag Murudkar as Head of Marketing

Parag Murudkar has joined Aditya Birla Sun Life Mutual Fund (ABSLMF) as Head of Marketing, taking charge of marketing, brand and public relations for the asset management business. Murudkar moves to ABSLMF from Aditya Birla Capital’s NBFC business, where he served as Marketing Head. In his new role, he will bring his experience across financial services to the asset management sector. Extensive Marketing and Digital Experience Murudkar has built a diverse career spanning financial services, digital marketing, emerging technologies and communications. Before joining Aditya Birla Capital, he served as Head – Digital and Emerging Technologies for Fulcrum at Mindshare India. He has also held marketing and digital leadership positions at Refyne India, YES BANK, Viacom18, Axis Bank and ICICI Bank. His earlier agency experience includes roles at MEC Interaction and Mudra Communications, adding to his expertise across both agency and brand-side marketing. New Chapter at ABSLMF Murudkar announced his new…

Parag Murudkar has joined Aditya Birla Sun Life Mutual Fund (ABSLMF) as Head of Marketing, taking charge of marketing, brand and public relations for the asset management business.

Murudkar moves to ABSLMF from Aditya Birla Capital’s NBFC business, where he served as Marketing Head. In his new role, he will bring his experience across financial services to the asset management sector.

Extensive Marketing and Digital Experience

Murudkar has built a diverse career spanning financial services, digital marketing, emerging technologies and communications.

Before joining Aditya Birla Capital, he served as Head – Digital and Emerging Technologies for Fulcrum at Mindshare India. He has also held marketing and digital leadership positions at Refyne India, YES BANK, Viacom18, Axis Bank and ICICI Bank.

His earlier agency experience includes roles at MEC Interaction and Mudra Communications, adding to his expertise across both agency and brand-side marketing.

New Chapter at ABSLMF

Murudkar announced his new role through a post on LinkedIn, describing the move as a “New chapter. Bigger canvas.”

He added that he looks forward to bringing the learnings and experience gained from the NBFC business into the asset management space.

At ABSLMF, Murudkar will lead the organisation’s marketing, brand and PR functions, as the company continues to build its presence in the asset management sector.ya Birla Capital, he served as Head – Digital and Emerging Technologies for Fulcrum at Mindshare India. He has also held marketing and digital leadership positions at Refyne India, YES BANK, Viacom18, Axis Bank and ICICI Bank.

His earlier agency experience includes roles at MEC Interaction and Mudra Communications, adding to his expertise across both agency and brand-side marketing.

New Chapter at ABSLMF

Murudkar announced his new role through a post on LinkedIn, describing the move as a “New chapter. Bigger canvas.”

He added that he looks forward to bringing the learnings and experience gained from the NBFC business into the asset management space.

At ABSLMF, Murudkar will lead the organisation’s marketing, brand and PR functions, as the company continues to build its presence in the asset management sector.