Zee Live Names Neha Malhotra as Senior Vice President – Marketing

Zee Live, the live entertainment division of Zee Entertainment Enterprises, has appointed Neha Malhotra as Senior Vice President – Marketing, strengthening its marketing leadership as the business looks to expand its presence in the live entertainment space.

Malhotra brings more than 15 years of experience across the media, entertainment and digital marketing sectors. Most recently, she led the music marketing function at Zee Music, where she played a key role in establishing and scaling the marketing team. She also drove campaigns across a diverse portfolio of music content and strengthened the label’s presence in a competitive market.

Prior to this, Malhotra served as Partner and Business Head at OneNative Studio, where she was responsible for strategic marketing management, business strategy and digital marketing solutions. She worked with brands to support growth through integrated marketing approaches.

Earlier, at Saregama India, she led pan-India music marketing and audio monetisation across multiple languages. Her responsibilities included overseeing marketing strategies, audience growth initiatives and revenue enhancement programmes.

In her new role at Zee Live, Malhotra will spearhead the marketing function for the live business. She will draw on her experience in brand building, consumer marketing, strategic partnerships, content-led marketing and business growth to support the division’s expansion and strengthen audience engagement.

An alumna of Welingkar Institute of Management and Ramrao Adik Institute of Technology, Malhotra combines business acumen with a data-driven approach to marketing. Her understanding of consumer behaviour and experience in the media and entertainment industry form part of her professional background in developing marketing strategies and building audience connections.