Aarti Yadav has moved on from Tata Consumer Products after a seven-year stint with the company, where she served in brand public relations and led consumer PR initiatives. During her tenure, Yadav worked across crisis management, advocacy, media relations and influencer initiatives for a portfolio of brands including Tata Tea, Tata Salt, Tata Sampann, Tetley Green Tea, Tata Coffee, NourishCo, Tata Soulfull, Simply Better, Sonnets Coffee and Organic India. Experience Across Consumer Brands At Tata Consumer Products, Yadav was involved in developing and executing communications strategies across multiple consumer categories. Her role covered brand reputation, media engagement, advocacy and influencer-led initiatives, along with crisis communications. Her seven-year association with the company gave her experience across a diverse portfolio of food, beverage and consumer brands. Earlier Communications and Journalism Experience Before joining Tata Consumer Products, Yadav was associated with Publicis Groupe as Senior Manager. There, she worked on public relations and…
