Tathagata Chatterjee Moves On from Innocean India

Tathagata Chatterjee has moved on from Innocean India, concluding his stint as Executive Vice President – Strategy & Planning on September 30, 2026. He joined the agency in August 2025 and was responsible for driving strategic thinking across automotive, B2B, FMCG and consumer durables. Strengthening Planning and Strategic Capabilities During his 14-month tenure, Chatterjee focused on strengthening Innocean India’s planning capabilities. He built and mentored a five-member account planning team, with an emphasis on sharper consumer insights, strategic choices and creative thinking. His mandate also included leading strategic interventions across the agency, including workshops, category deep-dives, knowledge-transfer sessions and cross-functional discussions. He was also involved in new-business pitches, contributing to more than eight wins during his tenure. Returns to Independent Consulting Following his departure from Innocean India, Chatterjee is returning to independent consulting, fractional strategy leadership and advisory roles. He is also associated with The Strategicians, a bespoke business and…

Strengthening Planning and Strategic Capabilities

During his 14-month tenure, Chatterjee focused on strengthening Innocean India’s planning capabilities. He built and mentored a five-member account planning team, with an emphasis on sharper consumer insights, strategic choices and creative thinking.

His mandate also included leading strategic interventions across the agency, including workshops, category deep-dives, knowledge-transfer sessions and cross-functional discussions. He was also involved in new-business pitches, contributing to more than eight wins during his tenure.

Returns to Independent Consulting

Following his departure from Innocean India, Chatterjee is returning to independent consulting, fractional strategy leadership and advisory roles.

He is also associated with The Strategicians, a bespoke business and brand advisory services practice through which he works with startups, clients and agencies on a range of brand and business challenges.

Extensive Strategy and Planning Experience

Before joining Innocean India, Chatterjee spent more than three years at AdGlobal360, where he served as Executive Vice President – Planning & Strategy.

Prior to that, he spent over seven years at GTB as Vice President & Strategic Planning Director. During his tenure, he led strategic business and brand communications planning for Ford India, working across brands including EcoSport, Aspire, Figo, Freestyle, Endeavour and Mustang.

Chatterjee has also held strategic planning roles at McCann Erickson and Dentsu. Earlier in his career, he worked in marketing and communications roles at Tata Teleservices and Lafarge India.

Early Career

Chatterjee began his advertising career with Rediffusion Y&R. He started his professional journey at Hindustan Unilever, where he worked as an Executive Trainee and Assistant Area Sales Manager between 1994 and 1996.

With experience spanning advertising, marketing, brand strategy and business consulting, Chatterjee’s next phase will focus on independent advisory and strategic consulting engagements across brands, startups and agencies.