PwC Middle East Launches Google Cloud AI Experience Zone in Riyadh

PwC Middle East has inaugurated its Google Cloud AI Experience Zone in Riyadh, a dedicated space designed to help organisations across Saudi Arabia accelerate their artificial intelligence (AI) transformation journeys.

Located at Laysen Valley, the regional headquarters of PwC Middle East, the AI Experience Zone will serve as a hub where clients can gain hands-on experience with AI agents and workflows developed by PwC and Google Cloud and enabled by Gemini Enterprise.

The zone will host client events, workshops and sector-specific demonstrations, with the aim of helping organisations move from AI pilots to practical implementation and enterprise-wide adoption.

A Hub for AI Innovation

The Google Cloud AI Experience Zone brings together PwC’s industry expertise and Google Cloud’s technologies, including the Gemini Enterprise Agent Platform, in an immersive environment.

The inauguration featured live demonstrations, executive briefings, sector-focused workshops and hands-on collaboration sessions, giving organisations an opportunity to explore practical applications of AI across different business scenarios.

“With the launch of the Google Cloud AI Experience Zone in Riyadh, we are creating a space that helps organisations turn AI ambition into enterprise-wide adoption to deliver measurable value. The Google Cloud AI Experience Zone helps companies accelerate AI adoption, scale securely, and deliver impact,” said Bassel El Atab, Partner, Data & Cloud, PwC Middle East.

Abdul Rahman Al Thehaiban, Managing Director for Google Cloud Middle East, North Africa and Turkey, said, “To realize the full potential of Agentic AI, organizations need solutions that bridge cutting-edge technology with industry application. Through the Google Cloud AI Experience Zone and our collaboration with PwC Middle East, we are helping Saudi organizations move from pilot to practice. This hub allows leaders to explore how Gemini Enterprise and our full portfolio – spanning AI, data, and cybersecurity – address complex challenges to drive measurable impact.”

Showcasing AI Applications

The Google Cloud AI Experience Zone showcases solutions from PwC’s global portfolio, with capabilities spanning AI, data, cybersecurity, cloud and enterprise transformation.

Designed as an immersive and interactive environment, the space features live demonstrations that allow stakeholders to explore how Gemini Enterprise can be applied to real-world business challenges.

Through client workshops, demonstrations and collaboration sessions, the zone is intended to provide organisations with a practical setting to assess AI applications and explore approaches to implementation.

The launch strengthens the collaboration between PwC Middle East and Google Cloud as organisations across Saudi Arabia look to integrate AI, data and cloud technologies into their operations and broader transformation strategies.