WPP Media Names Laura Ryan as Chief Media Officer

WPP Media has appointed Laura Ryan as Chief Media Officer, bringing the former Global CEO of Orion Worldwide into a leadership role overseeing the company’s global investment, partnerships, media management and activation functions.

In her new position, Ryan will work closely with WPP Media’s global client teams and technology organisation to develop products aimed at creating value for marketers and partners.

She will also collaborate with technology, client and external partner leadership as WPP Media continues to strengthen and expand its media capabilities across markets.

Ryan Brings Extensive Orion Experience

Ryan joins WPP Media from IPG, where she served as Global CEO of Orion Worldwide from April 2022 to June 2026. She spent more than 15 years with Orion, holding leadership positions across client services, media, operations and product development.

Before becoming Global CEO, Ryan served as Global President of Orion from January 2021 to April 2022. In that role, she was responsible for driving growth and profitability across the company’s operations in 27 markets.

Her responsibilities also included expanding Orion’s product portfolio and developing its leadership teams across the business.

Focus on Media Investment and Partnerships

As Chief Media Officer at WPP Media, Ryan will oversee functions spanning global investment, partnerships, media management and activation.

Her remit will involve working across WPP Media’s client and technology teams to develop new products and capabilities for marketers, while strengthening relationships with technology providers and external partners.

The appointment adds senior leadership experience across media operations, commercial strategy and product development as WPP Media continues to evolve its global media offering.

Ryan’s experience at Orion, including her work across multiple markets and business functions, will contribute to WPP Media’s efforts to connect media investment, technology, partnerships and activation under an integrated global approach.