Creator18 Names Heena Lulla Singh as Business Head

Creator18 has appointed Heena Lulla Singh as Business Head, strengthening its leadership team as the company expands its work across the digital content and creator economy. Lulla brings more than two decades of experience spanning sales, marketing, digital, content and intellectual properties.

Extensive Experience Across Media and Digital

Lulla has held senior leadership positions across prominent media businesses. At ZEE Entertainment, she served as Vice President, while at Radio City, she was Associate Vice President – Digital and New Media.

Her career has also included entrepreneurship. Lulla co-founded VIParents, a parent-influencer platform, and has worked across creator-led businesses in India and Southeast Asia.

Focus on Brands, Creators and Platforms

In her new role at Creator18, Lulla will bring her experience across media, digital and creator businesses to build partnerships connecting brands, creators and audiences.

Commenting on the appointment, Anurag Iyer, CEO, Creator18, said that India is at a defining stage in how creators build businesses and that leadership with commercial and industry expertise will be increasingly important.

He highlighted Lulla’s understanding of how brands, creators and platforms can work together to create value, along with her experience across India and Southeast Asia.

Lulla on Her New Role

Lulla said she is excited to join Creator18 at a time when partnerships between brands, creators and audiences are evolving at scale.

She added that building meaningful connections between these stakeholders has been a focus throughout her career and that she looks forward to applying that experience at Creator18 as the company develops its position in the space.

Creator18’s Role in the Digital Content Ecosystem

Creator18 is part of Network18 and operates across the digital content ecosystem, working with creators, brands and technology.

With Lulla joining as Business Head, the company is adding senior media and creator-economy experience as it continues to develop its business across the evolving creator landscape.