Alisha Coelho has stepped into the role of AVoD Business Head at ZEE5, taking charge of the platform’s advertising-supported video-on-demand business. Coelho announced the appointment through a LinkedIn update, expressing her excitement about the new role and the opportunities ahead for Free 5. “Have stepped into the role of AVoD Business Head at Zee 5 with lots of excitement about what lays ahead for Free 5. Grateful to Tejkarran for the vote of confidence, and my incredible team who make me proud every single day,” she wrote. New Leadership Mandate Coelho took up the AVoD Business Head role in July this year. Prior to the appointment, she served as Senior Vice President, Content – India and Global Markets at ZEE5. In her previous role, Coelho was responsible for content-related functions across India and international markets, bringing experience in content strategy and the digital entertainment ecosystem to her new business mandate.…
