Tariq Hassan has joined Wendy’s as Chief Marketing and Customer Growth Officer, returning to the quick-service restaurant (QSR) sector after departing McDonald’s in January 2025. Hassan will report to Wendy’s CEO Bob Wright and brings more than three decades of experience spanning global marketing and digital transformation. Brings Extensive Marketing Experience In a company statement, Wright said Hassan’s experience in bringing together culture, technology and consumer insights would support Wendy’s growth plans. Hassan previously served as Chief Marketing and Customer Experience Officer at McDonald’s, where he worked across marketing and customer experience. His appointment marks a return to the QSR industry in a new senior leadership role. At Wendy’s, Hassan will oversee the company’s marketing and customer growth functions as the brand focuses on its growth strategy.
