TDF Appoints Mashail Mohammed Alkarni to Strengthen Corporate Communications

The Tourism Development Fund (TDF), Saudi Arabia’s national steward of tourism investment, has appointed Mashail Mohammed Alkarni as its Official Spokesperson, strengthening the organisation’s corporate communications framework and media engagement.

The appointment is part of TDF’s ongoing efforts to enhance its communications channels, ensure consistent institutional messaging and strengthen engagement with the media and wider public.

Alkarni to Lead Media Engagement

In her new role, Alkarni will represent TDF in its media engagements, coordinate with media organisations and oversee communications related to official statements and announcements.

She will also work to ensure that TDF’s institutional messages are communicated effectively and consistently while further strengthening the organisation’s media presence.

Alkarni currently serves as Associate Director of Enterprise Risk Governance at TDF. She brings professional experience across governance, risk management and corporate compliance, and has contributed to developing regulatory frameworks and strengthening governance practices aimed at supporting institutional efficiency and long-term sustainability.

Strengthening Transparency and Communications

The appointment reflects TDF’s focus on applying best practices in corporate communications and establishing a clear and effective channel for engagement with the media.

The organisation said the move will support greater transparency, timely and accurate responses to media enquiries and stronger communications as TDF continues to expand its role in enabling tourism investment across Saudi Arabia.

TDF’s Role in Saudi Tourism Investment

The Tourism Development Fund (TDF) serves as Saudi Arabia’s national steward of tourism investment, supporting high-impact investments and enhancing the competitiveness of the country’s tourism destinations.

Beyond financing, TDF provides entrepreneurs and tourism businesses with tailored financial solutions and non-financial support programmes, while attracting local and international investors to develop landmark tourism projects.

With a focus on creating a dynamic investment environment, TDF works through strategic partnerships to support economic diversification, enrich visitor experiences and strengthen Saudi Arabia’s position as a global tourism destination.

The fund’s work supports the objectives of Saudi Vision 2030 and the National Tourism Strategy, with TDF continuing to collaborate with investors and stakeholders across the tourism sector.