In his new role, Adhish will oversee brand strategy, positioning, and brand management. His responsibilities will span corporate communications, partnerships, media relations, agency management, thought leadership, content strategy, and brand storytelling. Adhish brings 10 years of experience across B2B and B2C marketing, with a career spanning diverse industries and business environments. He has worked with organisations including Hybrid.ai and Mitgo across SaaS, AI, and AdTech; Marriott and IHG in hospitality; and Little Millennium in EdTech, giving him a broad, cross-sector perspective on brand building and integrated marketing. Adhish holds a Post Graduate Programme in Management (PGPM) from IBS Mumbai, specialising in Marketing.