Voltas Beko Promotes Pradipta Roy to Head of Marketing Operations

Voltas Beko, a Tata Enterprise, has promoted Pradipta Roy to Head – Marketing Operations, expanding his mandate across key marketing functions.

Roy Takes on Expanded Marketing Mandate

In his new role, Roy will bring together brand strategy, retail and below-the-line (BTL) marketing, and digital performance under a single charter, with a focus on creating greater alignment across the company’s marketing operations.

Roy moves into the position from his previous role as Head – Brand Management & Digital Marketing, which he held for more than a year at Voltas Beko.

During his tenure in the role, he led the company’s brand management function, overseeing strategies focused on strengthening brand equity, maintaining consistency and enhancing market presence.

He also spearheaded digital marketing initiatives that incorporated AI and data-driven approaches to improve customer engagement. In addition, Roy oversaw product marketing plans aligned with the company’s broader business objectives.

Focus on Integrated Marketing Operations

In his expanded role, Roy will be responsible for shaping brand strategy and campaigns, while driving retail and BTL marketing initiatives designed to translate brand visibility into sales.

His mandate will also include leading digital performance across channels, managing marketing budgets and strengthening alignment with the sales function.

Roy will additionally focus on performance tracking and ensuring consistency across the brand’s various consumer touchpoints.

The expanded role brings multiple marketing functions under a unified charter, with the objective of creating stronger coordination between brand-building, retail execution, digital performance and sales outcomes.