Baazar Kolkata Brings Kartik Aaryan On Board as Brand Ambassador

Baazar Kolkata has appointed actor Kartik Aaryan as its brand ambassador as the value retailer marks its 25th year and expands its store network to 250 outlets across 13 states.

The association comes as Baazar Retail, which operates Baazar Kolkata, continues to expand beyond its eastern India base. The retailer offers fashion, lifestyle and home essentials across metro, tier-II, tier-III and emerging markets.

Kartik Aaryan Joins Baazar Kolkata

Speaking about the association, Kartik Aaryan said, “I am delighted to join the Baazar Kolkata family. The brand has earned the trust of millions by making quality fashion and lifestyle products affordable and accessible.

“Their remarkable journey from Eastern India to becoming a strong national value retail chain is truly inspiring. I look forward to being a part of this exciting growth story and connecting with customers across India.”

Partnership Aims to Strengthen Consumer Connect

Commenting on the vision behind the partnership, Abhishek Khemka, Director & CEO, Baazar Retail, said, “We have always believed that great fashion should be accessible to everyone. Kartik Aaryan represents a new generation that is confident, aspirational, and relatable qualities that mirror the evolving mindset of our customers.”

He added that the company’s journey from a regional value retailer to a network of 250 stores across 13 states reflects the trust placed in the brand by its customers.

“As we step into the festive season, this collaboration marks an exciting chapter in our journey to inspire and connect with consumers across the country,” Khemka said.

Building the Brand Nationwide

Umesh Sharma, Marketing Head, Baazar Kolkata, said the partnership marks a defining moment for the brand.

“This is a defining moment for Baazar Kolkata. We are delighted to welcome Kartik Aaryan as the face of our brand. As we continue our expansion across the country, this partnership will further strengthen our brand and deepen our engagement with customers,” Sharma said.

The appointment comes as Baazar Kolkata enters its 25th year, with the retailer continuing to expand its presence across markets and strengthen its positioning as an accessible fashion and lifestyle destination.