Neha Agarwal Joins Yubi MENA as Head of Marketing

Yubi MENA has appointed Neha Agarwal as Head of Marketing, strengthening its leadership team as the company continues to expand its presence across the Middle East and North Africa.

In her new role, Agarwal will lead Yubi MENA’s marketing strategy across the region, with a mandate spanning brand growth, go-to-market initiatives, demand generation and strategic marketing programmes.

To Lead Marketing Strategy Across MENA

As Head of Marketing, Agarwal will focus on strengthening Yubi’s brand positioning and supporting the company’s continued regional expansion.

Her responsibilities will include developing go-to-market strategies, driving demand generation, building strategic marketing programmes and identifying opportunities to accelerate growth across key Middle East and North African markets.

The appointment brings extensive regional and global marketing experience to Yubi MENA as the company looks to deepen its presence across the region.

Experience Across Fintech, SaaS and Enterprise Technology

Agarwal brings extensive expertise across marketing strategy, brand building, go-to-market strategy, demand generation, brand positioning, strategic partnerships, growth marketing and regional market expansion.

Her career spans multiple sectors, including fintech, enterprise technology, SaaS, cybersecurity and telecommunications, giving her experience across both B2B technology and growth-focused businesses.

Entrepreneurial Stint at Global Marketers Collective

Prior to joining Yubi MENA, Agarwal served as Founder & Fractional CMO at Global Marketers Collective (GMC).

In the role, she advised founders and leadership teams on go-to-market strategy, business growth and Middle East market expansion.

She also worked on building a global marketing community through GMC, bringing together marketing professionals and business leaders while supporting companies navigating growth and market-entry strategies.

Previous Leadership Roles

Earlier in her career, Agarwal served as Group Head of Marketing at Mondia Group, where she further developed her experience in marketing leadership and regional business growth.

She also led Marketing & Brand Strategy at Intertec Systems, building expertise across global marketing, enterprise branding, digital transformation and business growth.

These roles have provided Agarwal with experience in developing marketing strategies for technology-led organisations operating across multiple markets.

Supporting Yubi MENA’s Regional Expansion

In her new leadership position, Agarwal will bring together her experience in regional expansion, brand strategy and demand generation to support Yubi MENA’s growth ambitions.

Her appointment reflects the company’s focus on strengthening its marketing capabilities as it builds its brand and expands its footprint across the Middle East and North Africa.

Neha Agarwal’s appointment as Head of Marketing marks a new chapter in her career, with a mandate to drive Yubi MENA’s brand growth, go-to-market strategy and strategic marketing initiatives across the region.