Rajiv Singh Steps Away from Marketing Leadership Role at Haldiram’s

Rajiv Singh has stepped down as Head of Marketing – QSR Business at Haldiram’s, concluding a tenure during which the company rolled out several marketing campaigns, introduced new offerings and expanded strategic partnerships across food delivery, dining and consumer platforms.

Singh announced his departure through a LinkedIn post, sharing that it marked his last working day at Haldiram’s and reflecting on his experience leading marketing for the company’s quick-service restaurant business.

Singh Reflects on His Haldiram’s Journey

Announcing his departure, Singh described his association with Haldiram’s as an important chapter in his professional journey.

“Today marks my last working day at Haldiram’s, where I had the privilege of serving as head of marketing – QSR Business,” Singh wrote.

Reflecting on the brand’s connection with consumers, he added, “Haldiram’s is more than just a brand. It’s an emotion that has been part of millions of families for generations. Having the opportunity to contribute to its growth and evolution is something I will always be proud of.”

Campaigns and Product Initiatives

During Singh’s tenure, Haldiram’s QSR business launched several marketing initiatives aimed at strengthening consumer engagement and building visibility for its offerings.

These included campaigns such as The Great Summer Chillers, Teej Utsav and Nav Utsav, along with the launch of Veg Dum Biryani.

The initiatives formed part of the company’s efforts to engage consumers around seasonal occasions, food preferences and new product experiences.

Strengthened Strategic Partnerships

Alongside campaigns and product initiatives, Haldiram’s expanded its partnerships with several consumer and food-tech platforms during Singh’s tenure.

The company strengthened collaborations with District, CRED, Dineout, Swiggy and Zomato, helping enhance the QSR business’s visibility and consumer reach across digital discovery, dining and food delivery channels.

People Remain His Biggest Takeaway

While reflecting on his achievements, Singh said the relationships and experiences built with colleagues and partners would remain among the most meaningful aspects of his tenure.

“While campaigns, launches and business outcomes are important, what I’ll cherish the most are the people,” Singh wrote.

He highlighted the trust, collaboration, discussions, store visits, celebrations and shared commitment of the teams involved in building the business.

Singh also thanked the company’s leadership, including Umesh Kumar Agarwal, as well as colleagues and business partners for their support throughout his tenure.

Moving on to a New Chapter

Singh has not disclosed details about his next professional move. However, he indicated that he is moving forward with the experience and learnings gained during his time at Haldiram’s.

“As I turn the page to a new chapter, I do so with immense gratitude, invaluable learnings and wonderful memories,” he added.

His departure marks a leadership transition for Haldiram’s QSR marketing function following a period focused on campaigns, product launches, consumer engagement and strategic platform partnerships.