IKEA India has named Jessamine Avila as its new Chief Marketing Officer (CMO), marking a significant leadership addition to the home furnishings retailer’s India business. The development was announced by Avila through a LinkedIn update. Avila brings with her extensive experience in brand building, integrated marketing, and customer engagement across international markets. Prior to taking on the India mandate, she held key marketing leadership roles within the IKEA ecosystem and has been associated with the brand for several years. In her new role, Avila will lead IKEA India’s marketing strategy, brand communications, and consumer engagement initiatives as the company continues to strengthen its presence in the country’s growing home and lifestyle market. The appointment comes at a time when IKEA is focused on expanding its reach and deepening its connection with Indian consumers. With a strong track record in driving brand growth and purpose-led marketing, Avila is expected to play…
