Shailesh Hegde has joined NDTV as National Revenue Head, NDTV Marathi & Government Sales, taking on a key leadership role across the network’s revenue operations. Hegde brings more than 18 years of experience in media sales, having worked with several leading media organisations during his career, including The Indian Express, Zee Telefilms, Sony Entertainment Television,...
Legendary Amitabh Bachchan returns to India’s biggest quiz show, Kaun Banega Crorepati, on 10th August, on Sony Entertainment Television (SET) and Sony LIV. SET now launches an absolute entertainer rap anthem to its theme ‘Sochna Padgea’ featuring the megastar himself in a bold pop-culture avatar. The video spotlights the cine icon in a never-seen-before look,...
Before the first question is asked on Kaun Banega Crorepati (KBC), India’s leading brands have already locked their answer. Reinforcing its position as one of India’s most coveted advertising properties, KBC Season 18 on Sony Entertainment Television heads into its August launch with a strong and diverse roster of over 25 sponsors. As this season...
Sony Entertainment Television has unveiled two new promos of Kaun Banega Crorepati Season 18, with host Amitabh Bachchan taking this season’s central theme, ‘Sochna Padega’, beyond the hot seat and into everyday life. Through witty, slice-of-life moments, the promos highlight how the phrase has become a way of thinking, setting the tone for a season...
Sony Entertainment Television and Sony LIV have unveiled the first promo of their upcoming show, Indian Game Show with Bharti and Harssh, Jahaan Doston Ko Phasayenge Aur Aapko Hasaayenge. Packed with fun, surprises, and playful chaos, the promo showcases how audiences will be entertained. The promo opens with Bharti and Harssh vlogging, giving viewers a...
Sony Pictures Networks India (SPNI) and Amitabh Bachchan unveiled the theme of the new season of Kaun Banega Crorepati (KBC) – ‘Sochna Padega’. ‘Sochna Padega’ brings to spotlight – application of knowledge creates advantage. Kaun Banega Crorepati (KBC) Season 18 will premiere on Monday, August 10 at 9:00 PM exclusively on Sony Entertainment Television and...
Sony Pictures Networks India (SPNI) has entered a collaboration with Google Gemini for the upcoming season of Kaun Banega Crorepati (KBC). This deeply integrated content collaboration brings Google Gemini into the fabric of the KBC experience across Sony Entertainment Television and Sony LIV, servingas an interactive knowledge companion for the audience. For over two decades,...
