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August 7, 2026 August 7, 2026 by In AdvertisingStory 2

Brands Bet Big on KBC Season 18 with over 25 sponsors on Sony Entertainment Television

Before the first question is asked on Kaun Banega Crorepati (KBC), India’s leading brands have already locked their answer. Reinforcing its position as one of India’s most coveted advertising properties, KBC Season 18 on Sony Entertainment Television heads into its August launch with a strong and diverse roster of over 25 sponsors. As this season...

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July 11, 2026 July 11, 2026 by In Story 2Marketing

Google India and Sony Pictures Networks India Partner for KBC, Bringing Google Gemini as Your Guide to the Hot Seat

Sony Pictures Networks India (SPNI) has entered a collaboration with Google Gemini for the upcoming season of Kaun Banega Crorepati (KBC). This deeply integrated content collaboration brings Google Gemini into the fabric of the KBC experience across Sony Entertainment Television and Sony LIV, servingas an interactive knowledge companion for the audience. For over two decades,...