Tata Consumer Products Appoints Archana Balaraman to Lead Organic India

Tata Consumer Products has appointed Archana Balaraman as Senior Vice President and Business Head for Organic India. She joins the company from Britannia Industries, where she most recently served as General Manager of Marketing. Balaraman brings extensive experience in marketing, brand management and category development, having spent more than 14 years at Britannia Industries. Her appointment adds an experienced marketing leader to Tata Consumer Products as she takes charge of the Organic India business. Archana Balaraman’s Experience at Britannia Industries During her tenure at Britannia Industries, Balaraman held multiple roles across marketing and category management. Her responsibilities covered several product categories, including cookies, health and glucose, premium cookies, premium creams and crackers. She also worked on disruptive innovations and served as Product Manager for Good Day, one of Britannia’s established brands. Her experience across different categories involved brand management, product development and marketing initiatives. Balaraman’s more than 14-year career at…

Balaraman brings extensive experience in marketing, brand management and category development, having spent more than 14 years at Britannia Industries. Her appointment adds an experienced marketing leader to Tata Consumer Products as she takes charge of the Organic India business.

Archana Balaraman’s Experience at Britannia Industries

During her tenure at Britannia Industries, Balaraman held multiple roles across marketing and category management. Her responsibilities covered several product categories, including cookies, health and glucose, premium cookies, premium creams and crackers.

She also worked on disruptive innovations and served as Product Manager for Good Day, one of Britannia’s established brands. Her experience across different categories involved brand management, product development and marketing initiatives.

Balaraman’s more than 14-year career at Britannia provided her with broad exposure to consumer preferences and category strategies across the packaged food sector.

Earlier Career at Wipro and Johnson & Johnson

Before joining Britannia Industries in 2012, Balaraman worked at Wipro Consumer Care and Lighting as a Brand Manager for approximately one year.

She began her professional career at Johnson & Johnson, where she joined as a Management Trainee before moving into the role of Customer Marketing Manager.

Her career across Johnson & Johnson, Wipro Consumer Care and Lighting, and Britannia Industries has spanned customer marketing, brand management and category leadership.

With her appointment as Senior Vice President and Business Head for Organic India, Balaraman takes on a leadership role at Tata Consumer Products, bringing experience across established consumer brands and multiple product categories.