11th IndIAA Awards Celebrate Creative Excellence Across 17 Categories

The India Chapter of the International Advertising Association (IAA) celebrated the 11th edition of the IndIAA Awards, recognising creative work across 17 categories and the contributions of brands, creative agencies and media partners. The awards are distinctive for having advertisers serve as the jury, bringing the perspective of brand custodians to the evaluation of creative work. The IndIAA Awards also emphasise work created for real brand communication rather than campaigns made solely for awards. Among the recognised campaigns were Ather Energy’s “It’s Easy On An Ather”, Navi UPI’s “Hurrypur”, OpenAI / ChatGPT India’s “Everyday Superheroes”, Urban Company’s “Emotional Atyachaar”, Colgate-Palmolive India’s “The Boy Who Learnt to Smile” and Tata Consumer’s “Tata Simply Better”. Other winning clients included AMD India, Axis Bank, Mahindra Group, Krafton India, The Hindu Group, XYXX Apparels, KRBL Limited, Coca-Cola India, Pidilite, Niva Bupa Health Insurance, Reckitt, Versuni India and JioHotstar. Ogilvy India was the creative agency…

The awards are distinctive for having advertisers serve as the jury, bringing the perspective of brand custodians to the evaluation of creative work. The IndIAA Awards also emphasise work created for real brand communication rather than campaigns made solely for awards.

Among the recognised campaigns were Ather Energy’s “It’s Easy On An Ather”, Navi UPI’s “Hurrypur”, OpenAI / ChatGPT India’s “Everyday Superheroes”, Urban Company’s “Emotional Atyachaar”, Colgate-Palmolive India’s “The Boy Who Learnt to Smile” and Tata Consumer’s “Tata Simply Better”. Other winning clients included AMD India, Axis Bank, Mahindra Group, Krafton India, The Hindu Group, XYXX Apparels, KRBL Limited, Coca-Cola India, Pidilite, Niva Bupa Health Insurance, Reckitt, Versuni India and JioHotstar.

Ogilvy India was the creative agency on five winning campaigns, spanning Mahindra Group’s “Power of One”, KRBL Limited’s India Gate Biryani Mix campaign, Pidilite’s “Fevikwik | Anniversary” and “Fevicol | Kursi Pe Nazar”, and Colgate-Palmolive India’s “The Boy Who Learnt to Smile”.

The evening also recognised joint winners in Corporate (including CSR / Government), Entertainment & Media, Food & Beverages, and Voice of Change.

Janak Sarda, President, IAA India Chapter, said: “Over a decade ago, the India Chapter of the IAA created a unique set of awards that have grown to become a gold standard in our industry. The IndIAA Awards are judged entirely by advertisers — the people who own the brands and are the first to decide whether the advertising makes the cut. They also ensure that work created merely for awards cannot win. As I mark my first marquee event as President, I thank our past presidents, jury members and partners for helping build these meaningful awards, and congratulate every winner on the wonderful work recognised this evening.”

Ritu Tawde, Mayor of Mumbai, addressing the august gathering said: “Mumbai is not just the city of dreams; it is the capital of the country’s ideas, imagination and creativity. Advertising has the power to inspire dreams and touch hearts in just 30 seconds. Even a small tagline can change the mood of an entire nation. Technology helps our message reach far and wide, but it is the human heart and emotions that bring it to life.”

Caption: Mrs Ritu Tawde, Mayor of Mumbai being felicitated by Janak Sarda, President, IAA India Chapter & Director, BFF Foods India & Raj Kamble, Co-Chairperson, Indiaa Awards 2026 And FOUNDER AND CCO, Famous Innovations

Associate Partners for the IndIAA Awards 2026 edition included Mediakart, Minerva, Truecaller, Mathrubhumi and Think Result.

Caption – AMD –‘Durga Puja -To Human Hands’ was announced as the winner in the category ‘Consumer Electronis”. Team AMD India and Social Panga with the presenters Shashi Ranjan, Jury Member & Managing Director, Danone India & Jaydeep Gandhi, Co-Chairperson Indiaa Awards & Founder, Another Idea

Caption – Navi UPI- Hurrypur was announced as the winner in the category ‘Banking & Finance’. Team from Navi Ltd & Sideways with the presenters Abhishek Karnani, Chairperson, Indiaa Awards 2026 & President, Free Press Journal group & Geetika Mehta, Jury Member & Managing Director, Nivea India

Caption – ‘Nanhi Kali – Power of One’ was announced as the Joint winner in the category ‘Corporate’. Team Mahindra & Ogilvy with the presenters Nina Jaipuria (Chairperson Women Empowerment Committee IAA India) and Afroz Shaikh (Truecaller)

Caption – ‘The Hindu- Written By Journalists’ was announced as the Joint winner in the category ‘Entertainment & Media, Gaming’’. Team Hindu & Talented with the presenters Carol Goyal – IAA Mancom Member & Executive Director, Rediffusion and CEO, Aesthetic Intelligence Lab and Jignesh Shah, Cofounder, Think Result

Caption – ‘Fevikwik Anniversary’ was announced as the winner in the category ‘Home Care Essential, Misc’. Team Pidilite & Ogilvy with presenters Ramesh Narayan – Past President, IAA India Chapter and Founder, Canco Advertising and Alok Jalan, IAA Mancom Member & Managing Director, Laqshya Media Group

Caption – ‘Philips | Ghar Ka Kaam, Sab Ka Kaam’ was announced as the Joint winner in the category ‘Voice of Change’. Team Versuni India & Restless@Magiccircle with presenters Mumbai Mayor; Janak Sarda, President, IAA India Chapter & Director, BFF Foods India and Raj Kamble, Co-Chairperson, Indiaa Awards 2026 And FOUNDER AND CCO, Famous Innovations

Caption – Urban Company ‘Instahelp- Emotional atyachaaar’ was announced as the winner in the category ‘Online Platforms’. Team Urban Company and Manja with presenters Pradeep Dwivedi, Honorary Treasurer, IAA India Chapter & Group CEO, Eros Media World, Ashish Sehgal, CEO, Times Now and Nandini Dias, Vice President, IAA India Chapter

Raj Kamble, Co-Chairperson, Indiaa Awards 2026 said “Creativity thrives when agencies and clients work as true partners. Great ideas need the right support to take flight, and clients provide the landing gear that turns creative ambition into reality. What makes the IAA IndIAA Awards truly unique is that they celebrate this partnership. With no entry fees, work selected purely on merit, and judging by leading CEOs and chairpersons, these awards recognise the collective contribution of clients, creative agencies and media partners. For 11 years, we have celebrated not just outstanding creativity, but the collaboration that makes it possible.”

A detailed list of winners is attached separately.

About IAA India Chapter

The International Advertising Association is the world’s only globally-focused integrated advertising trade association with membership representing Advertisers, Advertising agencies and the Media. The IAA comprises Corporate Members, Organizational Members, Educational Affiliates, as well as 56 Chapters with individual members and young professionals from 76 countries including the top 10 economies in the world. lAA is 80 years’ old and is headquartered in New York.

Membership to the Indian Chapter of IAA is by invitation only and IAA has very senior marketing, advertising and media professionals as its members. IAA in India is seen as the most active chapter by IAA Global. IAA India is well-recognized for some of its marquee events like the IAA Leadership Awards, IAA Olive Crown Awards, IndIAA Awards, IAA Debates, IAA Conversations, IAA Young Turks Forum and an array of IAA Knowledge Seminars, Webinars, Workshops, Conclaves etc.

For more information please visit www.iaaindiachapter.org