Elevate Names Craig Borthwick Senior Director of Creative for MENA

Elevate has appointed Craig Borthwick as Senior Director, Creative MENA, where he will lead the agency’s creative operations across the region as part of its global studio. Borthwick announced the appointment on LinkedIn, stating that he would lead Elevate Creative MENA, which focuses on developing creative work across sports, entertainment, and arts and culture. The move follows Borthwick’s departure from LIGHTBLUE after a 14-year career with the agency. During his tenure, he contributed to its growth across Dubai, Riyadh and London. The agency also secured multiple industry awards and Agency of the Year recognition during this period. According to his professional profile, Borthwick brings around two decades of experience across creative, marketing and brand experience. His background includes agency leadership, brand experiences, events and marketing, spanning multiple disciplines within the creative industry. Leading Elevate’s Creative Operations in MENA In his new role, Borthwick will oversee Elevate’s creative operations in the…

Elevate has appointed Craig Borthwick as Senior Director, Creative MENA, where he will lead the agency’s creative operations across the region as part of its global studio.

Borthwick announced the appointment on LinkedIn, stating that he would lead Elevate Creative MENA, which focuses on developing creative work across sports, entertainment, and arts and culture.

The move follows Borthwick’s departure from LIGHTBLUE after a 14-year career with the agency. During his tenure, he contributed to its growth across Dubai, Riyadh and London. The agency also secured multiple industry awards and Agency of the Year recognition during this period.

According to his professional profile, Borthwick brings around two decades of experience across creative, marketing and brand experience. His background includes agency leadership, brand experiences, events and marketing, spanning multiple disciplines within the creative industry.

Leading Elevate’s Creative Operations in MENA

In his new role, Borthwick will oversee Elevate’s creative operations in the Middle East and North Africa, working within the agency’s global studio. His appointment is expected to support the development of creative work across sports, entertainment and culture in the region.

Founded in 2018, Elevate is a global sports and entertainment agency that has expanded its business beyond sport to include entertainment, culture, attractions, culinary and hotels. The agency says it works with more than 1,000 clients globally.

Borthwick said the new role would see him lead Elevate Creative MENA as part of the agency’s global studio, which is “built to design the moments that matter”.

The appointment adds senior creative leadership to Elevate’s regional operations as the agency continues to develop its work across sports, entertainment and cultural experiences in MENA.