BULLET Microdrama Names Himanshu Awasthi as SVP – Product

BULLET Microdrama, the platform backed by ZEE Entertainment Enterprises, has appointed Himanshu Awasthi as Senior Vice President – Product, strengthening its product leadership as the platform expands its consumer entertainment offering.

In his new role, Awasthi will lead product strategy across BULLET Microdrama’s portfolio, including consumer experiences and the development and launch of upcoming B2C products. His mandate will span key areas such as discovery, engagement, retention and monetisation.

Brings 11+ Years of Product Experience

Awasthi joins BULLET Microdrama from Eloelo Group, where he led products for consumer platforms. He brings more than 11 years of experience across social, entertainment and internet platforms.

His previous experience includes AppsForBharat, where he worked on SriMandir, as well as Meesho.

Across his career, Awasthi has worked on building consumer products from inception through launch and growth. His experience also includes developing strategies around retention and monetisation across both domestic and international markets.

Focus on Consumer Product Experiences

Azim Lalani, Co-founder & Chief Business Officer, BULLET Microdrama, said product thinking is central to building BULLET as a consumer entertainment platform and creating experiences that audiences want to discover, engage with and return to.

Lalani added that Awasthi’s understanding of consumer behaviour and experience building will be valuable as BULLET evolves its products and explores new opportunities across the consumer ecosystem.

Commenting on his appointment, Himanshu Awasthi, Senior Vice President – Product, BULLET Microdrama, said microdrama represents one of the significant shifts taking place in entertainment, with short-format, mobile-first storytelling increasingly becoming part of audiences’ daily viewing habits.

Awasthi said he is particularly excited about the opportunity to work across both the content and product sides of the category while developing the next generation of consumer experiences.

His appointment comes as BULLET Microdrama focuses on building product experiences around discovery, deeper engagement and personalised storytelling within the emerging microdrama entertainment category.