Prime Video & Amazon MGM Studios Appoint Baishali Chatterjee as Head of Communications, India

Prime Video & Amazon MGM Studios has appointed Baishali Chatterjee as Head of Communications, India, further strengthening its leadership team as the company continues to expand its content, live sports and entertainment offerings in one of its most important global markets.

Based in Mumbai, Chatterjee will lead the communications function for Prime Video & Amazon MGM Studios in India and work closely with Serena Menon, who was recently appointed Head of Communications, Asia-Pacific.

Strengthening Communications Leadership

Chatterjee announced her appointment through a LinkedIn post, describing the opportunity as a chance to help shape the narrative of one of the world’s largest entertainment and lifestyle ecosystems.

In her new role, she will oversee strategic communications, media engagement, corporate reputation and stakeholder relationships while supporting Prime Video’s continued growth across India.

Her appointment comes as the streaming platform continues to strengthen its market position through investments in original content, sports programming and integrated entertainment services.

Brings Over 18 Years of Communications Experience

A communications professional with more than 18 years of experience, Chatterjee has built an extensive career spanning journalism, brand communications, public relations and content strategy.

Before joining Prime Video & Amazon MGM Studios, she held leadership positions across consumer brands and communications consultancies.

Her previous experience includes:

• Brand Communications and Content Leadership at Lakmé Lever
• Senior leadership roles at MSLGROUP India
• Editorial and content responsibilities at Worldwide Media

Throughout her career, she has worked across corporate communications, brand storytelling, editorial strategy and reputation management.

Joining During a Key Growth Phase

Chatterjee’s appointment comes at a significant time for Prime Video in India as the platform continues expanding beyond traditional subscription video-on-demand services.

The company has steadily broadened its entertainment ecosystem by integrating:

• Premium subscription channels
• Movie rentals
• Advertising-supported streaming content
• Live sports programming

At the same time, Prime Video India has significantly expanded its portfolio of Indian Originals across both Hindi and regional languages while strengthening partnerships with creators, filmmakers and production houses across the country.

Supporting Strategic Communications

As Head of Communications, Chatterjee will play a key role in shaping the company’s public narrative and strengthening relationships with media organisations, production partners and creative talent.

Her responsibilities are expected to include strategic communications, reputation management and stakeholder engagement as Prime Video continues to expand its footprint in India’s highly competitive streaming market.

India Remains a Key Market

India continues to be one of Prime Video’s fastest-growing international markets, with the company making significant investments in local-language storytelling and premium entertainment experiences.

Following Amazon’s acquisition of Metro-Goldwyn-Mayer (MGM), Amazon MGM Studios has also strengthened its global content portfolio with thousands of film titles and television episodes, further expanding its international entertainment offering.

The company continues to invest heavily in both global franchises and locally produced content to meet the growing demand for premium streaming entertainment.

The Bigger Industry Shift

The appointment reflects several trends shaping the streaming and entertainment industry:

• Growing investment in strategic communications
• Expansion of leadership teams across OTT platforms
• Increased focus on local-language content
• Rising investments in live sports and entertainment
• Stronger engagement with creators and production partners

As competition intensifies in the streaming industry, companies are increasingly strengthening leadership across communications, marketing and content strategy to build stronger consumer engagement and brand trust.

The Bottom Line

Baishali Chatterjee’s appointment as Head of Communications, India marks another strategic leadership addition for Prime Video & Amazon MGM Studios.

With extensive experience across journalism, public relations and brand communications, she is expected to play a key role in shaping the company’s communications strategy while supporting its continued growth across India’s rapidly evolving entertainment and streaming landscape.